Thousands of people witness sudden cardiac arrest (SCA) every day but few bystanders step in to help, because they don’t know what to do. This hesitancy is part of why nine out of 10 SCA victims don’t survive.

We were tasked with increasing survival rates through education, but instead of making a typical, boring instructional video, we created the Save-a-Life Simulator, an immersive online experience that depicts a man suddenly collapsing and then presents users with choices that will determine whether he survives or not.

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Overview Video

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